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A positioning practice for life sciences softwareLIMSeClinicalRWD

The copy-paste test

Can you tell them apart?

Three life sciences software homepages, logos removed. One of them is a company you compete with.

Benchmark of 18 life sciences SaaS homepages · September 2026

LIMS eClinical RWD
Eighteen homepages, read side by side. Seventeen share a structure.
1 of 18

In five words

Commercial translation for life sciences software

We turn complex products, workflows and scientific value into commercial messaging that the people buying, evaluating and using the software can understand, trust and act on — in a four-week sprint.

Life sciences software companies explain the product before they explain why a buyer should change.

The result is a technically accurate story that leaves the commercial decision unresolved. Buyers can see what the platform does, but not why it is worth changing workflows, taking implementation risk or choosing it over the status quo.

The product is real.

The differentiation is real.

The reason to change is still buried.

The translation gap

The distance between what the product does and why the buyer should change.

What the product does Why the buyer should change

The Commercial Translation Method™

A four-week sprint that turns product and scientific value into a commercial messaging architecture. Built for how scientific users test credibility, how technical evaluators assess fit and implementation, and how commercial and procurement teams defend the decision.

  1. 01

    Decision Context Diagnostic

    How your specific buyers decide, what alternatives they weigh, and what kind of proof they need. Everything downstream is calibrated to this.

  2. 02

    Science-to-Signal Filter™

    Strips out the technical claims that are table stakes and surfaces only what genuinely separates you from the alternative.

  3. 03

    Message Architecture

    Positioning, value propositions, sales narratives and website copy direction — one source of truth for every deck, email and conversation.

  4. 04

    Activation

    Competitive positioning, audience-specific messaging and proof architecture, all production-ready on the day it lands.

The Science-to-Signal Filter, drawn: every claim you could make, reduced to the few that exclude a competitor.
Every claim you could make The ones that exclude a competitor

Scientific users recognise the problem you solve.

Commercial buyers can defend why change is worth it.

Sales has one clear answer to “why this, why now?”

Built for

Life sciences software — LIMS, ELN, EDC, eClinical, RWD, QMS — post-seed to Series B, roughly 15 to 80 people

Platforms selling into complex buying committees — scientific users, technical evaluators, IT, quality, procurement and commercial leadership

Teams whose product and domain expertise are genuinely differentiated and whose messaging isn't

Teams that have just raised, hired their first marketing or commercial lead, entered a new category, or lost a deal they expected to win

Not for

Companies outside life sciences software. This is the whole business, not a vertical we also serve.

Teams looking for a campaign, a rebrand or a content retainer

Anyone who needs the differentiation invented rather than found

One product

€10,000

Four weeks, fixed scope. Everything else has to be earned.

What's included, and what unlocks afterwards →

Two minutes

Do you have a positioning problem?

Check whatever is true. Nothing is sent anywhere.

The teardown

Thirty minutes,
no deck

Bring your homepage. We’ll look at what a buyer sees in the first thirty seconds, and at what your three closest competitors say on the same page.

Book a positioning conversation Talk to founder
  • 30minutes, not an hour
  • 0slides, either way
  • 1homepage, read out loud

You’ll leave with something useful whether or not we work together.